A signal is a hint for search engines which may or may not be used. Putting a canonical tag on each of the pages that are exactly the same is also not going to work. It is a signal. Costello notes that canonical tags are sometimes used by site owners in an attempt by to group link equity wherever they can. Canonical tags are meant to be used when identical content is cross-posted to multiple places on the web. The tag sends a signal to Google about which is the preferred page to be shown in search results.
When it comes to deduplicating results in search Google uses content fingerprinting and a scoring system, in addition to using the canonical tag. Rinse and repeat for every page on your site you want to make canonical. As many as appropriate. Additionally, many content management systems allow for multiple URL paths to access the same content. All of these paths can be crawled, and Google potentially could identify them as separate pages of duplicate content.
Once you know what the issues are, you can get started on fixing them. Contact us and we can get started right away! Sign up for our latest blog posts and announcements. Latest Blog Posts and Announcements " Required " indicates required fields. What does a canonical tag do?
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HubSpot Implementation Ensure a smooth and successful transition from an alternative solution to HubSpot. Working With Us. Technology Partners. View All Our Technology Partners. We're Hiring! Join our award-winning team of whip-smart marketers. By Mallory Fetchu Canonical tags seem to stir up a lot of confusion for the not-so-technical marketers.
What Are Canonical Tags? Duplicate content: This is the one that everyone agrees upon. You should be adding a canonical tag wherever you have duplicate content on your site. In this case, most SEO experts say you should use canonical tags. This will help Google and other search engines focus on the main product page, giving full search engine value to the main product page and possibly helping you rank higher in SERPs, while eliminating the confusion for the search engine as to what page it should show and rank.
URL parameters are created for tracking purposes so that you can easily track campaign performance and attribute URLs to certain objectives. The problem is each parameter created for the main URL tells search engines that these are duplicate versions of the same page, and can end up hurting your SEO.
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